Purpose-built for distributors. Not retrofitted from retail.

The platform built for food distribution’s real complexity.

Catch-weight products. Portioned items. Contract pricing per customer. Multi-round bid negotiation. Generic B2B platforms can’t model any of this — Confinus handles all of it, with built-in AI to query your business in plain English.

Orders taken by voicemail at 10pm. Re-keyed by hand at 6am. A decimal moves, a case count is wrong, and Thursday is spent on an invoice dispute.

The real problem? Every platform you’ve tried doesn’t understand your business. Catch-weight, cost-plus, contract pricing — these aren’t edge cases. They’re how you operate. And no generic B2B platform handles any of it.

This is the industry’s normal. It doesn’t have to be yours.

See It In Action

Two minutes. No sales rep required.

A quick tour of the platform — the buyer storefront, order management, pricing engine, bid negotiation, metrics dashboard, and more.

The Platform

Built from day one for food distribution.

Confinus is a digital commerce platform built from day one for food distribution. It handles the pricing logic, catalog complexity, and procurement integrations that generic platforms choke on.

Your buyers get a branded storefront. Your ops team gets orders that don’t need re-keying. You get your evenings back.

We didn’t start with a generic commerce engine and bolt on food industry features. Every capability in Confinus exists because a food distributor needed it.

Getting Started

Live in weeks, not months.

You don’t have to go all-in on day one. Start with one segment, one set of buyers, one catalog. Expand when you’re ready.

1

We import your catalog

Your products, your pricing, your customer-specific rules. CSV, XLSX, or API — we handle the migration.

2

Your buyers get a branded storefront

Your logo, your colors, your own subdomain. Confinus is invisible. Buyers see your brand, not ours.

3

Orders flow to your existing systems

No rip-and-replace. Orders integrate with your ERP and warehouse workflow. Your back office doesn’t change.

4

Your reps go back to selling

Instead of transcribing voicemails at 6am, your reps spend that time growing accounts. Built-in messaging lets them chat with buyers about orders directly in the platform — the personal touch, just digital. The relationship gets better, not worse.

Capabilities

The features that make food distribution different.

Native catch-weight pricing

Catch-weight with piece-to-case cascading, cost-plus rules that auto-update when costs change, contract pricing by customer, break case charges. Built into the data model — not bolted on, not approximated.

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Model any product you can sell

Fixed weight, catch-weight, portioned pieces, split cases. Specify portion size and the system calculates portions per case through the weight model automatically. Every unit configuration modelled correctly — not approximated.

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Ask your business anything

Query revenue, churn, rep performance, and product trends in plain English. The built-in AI assistant runs real calculations against your actual data. Works with Claude, ChatGPT, Gemini, or any AI tool you already use — no vendor lock-in.

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Orders, not phone calls

Buyers place orders on your branded storefront, 24/7. Orders land in Confinus for review, finalization — including final catch-weight adjustments — and can sync to your ERP when you’re ready. No re-keying. No voicemails.

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Geographic delivery zones

Draw your delivery areas on a map. Set schedules, cutoff times, and availability by zone. Buyers see exactly when they can receive — no back-and-forth.

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Structured negotiation

Buyers submit bids. You send proposals. Either side can counter. Accepted deals convert to orders automatically — no spreadsheet ping-pong, full audit trail.

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13
Procurement platform integrations
60+
Built-in business metrics
100%
White-label — your brand, not ours
2 weeks
Average time to first online order
Who It's For

Built for how food distribution actually works.

Distributors

Your pricing model, handled natively.

Catch-weight per actual weight, cost-plus rules that auto-update, contract pricing per customer per product. This isn’t configuration complexity — it’s how you operate. Confinus models it from the data layer up.

See how →

Hotels & Hospitality

Contract pricing, per-property catalogs, and the integrations large chains require.

Multi-property contract pricing, catch-weight through procurement, and integrations with the platforms hotel chains use — BirchStreet, Coupa, Workday, and more.

See how →

Restaurants

Reorder in 45 seconds, not 10 minutes on a phone.

A branded storefront with order guides, reorder history, and delivery scheduling. Your line cook places tomorrow’s produce order at midnight. It flows straight to your warehouse — no voicemail, no transcription.

See how →
Not sure where to start?

Find out in 2 minutes.

Take our Digital Ordering Readiness Assessment. Nine questions. A score that shows where your operation is strong — and where you’re leaving money on the table.

Every week your reps spend transcribing orders is a week they’re not growing accounts. That adds up to thousands of hours a year.

Take the Assessment

Connects where your buyers purchase.

Digital storefront, REST API, bulk import, and procurement platform integrations including BirchStreet, Coupa, and Workday. Confinus fits into your buyers’ existing workflow — whatever that looks like.

We’d rather earn your business than lock it in.

Pricing and terms are designed around partnership, not lock-in. We’ll work with you on a structure that fits your operation — and if the platform isn’t delivering, we’ll fix it or let you go. Our goal is to be the infrastructure you choose to keep, not the contract you’re stuck with.

Most distributors take their first online order within two weeks of starting setup.

Complex products. Contract pricing. Procurement integration. Negotiation. AI. One platform.

See how Confinus handles the complexity that generic platforms can't touch. 30-minute walkthrough, tailored to your operation.

Not ready to talk? Take the 2-minute readiness assessment instead.